Just do it?

Why?.. what am I JUST DOING IT for? What does this serve as a purpose other than to sell Nike? But why arent you just doing it?? Everyone else is? Get out there and do what Nike says!
They are Bandwagon tags that make people want to buy the product. But it can be represented as something simple like your name. Share a coke with Karen....Tom... Dan... we searched high and low just to find our names and when we weren’t happy with that, we looked for our last names. What does this signify? What inside us make these things important to us other than “having a coke with my name”? It’s keeps us interested in the brand. It makes us feel like we have a connection with it some how. You are playing the game the best way and after the game you cool off with a Coke...ALWAYS! And now I have that jingle in my head from 1994 https://youtu.be/tcXQimc6Fiw what a great way to keep a product on someone’s mind..Jingles another way of connecting to you mentally. That coke jingle is so upbeat you would be singing it all day you’d just have to have one.


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